Jay Townley - Partner

To listen to Jay Townley's live lectures, please also see Niche Trend Radio.

Jay Townley is completing his 47th year in the bicycle industry. He started as an employee in a bike shop in 1957; worked for the Schwinn Bicycle Company for 24 years as Sales Promotion Manager, Director of Product Safety and Governmental Affairs, Assistant to the President, Vice President Marketing, and Vice President Purchasing. Townley owned and operated Venture Out Unlimited, a bicycle touring company; and served as President of Giant Bicycle Inc., as President and a Director of Browning Bicycle Component, LLC, and as Executive Director of The Bicycle Council a (non-profit) bicycle industry marketing association.

Currently Townley manages Jay Townley & Associates, LLC (JT&A) a business services group that includes The Bike Shop List, a marketing and mailing list specializing in the bicycle dealer channel of trade. JT&A is the North American sales and marketing representative for Body Scanning CRM, a client relationship marketing system that is marketed and sold exclusively to bicycle dealers, and is the database manager and marketing and sales representative for the NBDA Retail Data Capture program.

Related activities include serving on the Board of the Youth Bicycle Education Network the Board of the Institute for Transportation and Development Policy and the Board of TransBike Systems. Jay Townley & Associates Taiwan is affiliated with Z-Cam International, a Taiwanese product development trading company. Townley contributes articles to the NBDA newsletter and is a frequent speaker at industry trade shows and special events.