Frank Cioffi, owner-founder of The Medialink Group, is a marketing communications veteran with a background as television producer, agency owner and consultant. His specialty is raising his clients’ awareness in a crowded marketplace by generating national press coverage in the nation’s most influential media.

He has an intimate working knowledge of the bike industry from all sides, having spent 14 years representing clients such as Bicycling and Mountain Bike magazines, Kryptonite, Raleigh USA, SRAM, Interbike, the National Bike Registry, Fila Cycles, Nimble and EV Global Motors.

Cioffi spearheaded highly successful national consumer promotion campaigns for The Bicycle Council (later absorbed by Bikes Belong) and The Interbike-NBDA Dealer Direct Promotion Program. In those and other campaigns, Cioffi’s agency developed a reputation for consistently securing high-profile national television exposures for his clients.

Frank personally devised the 1990 & 1991 Harris Polls on Bicycling In America and executive produced “Bicycling on ESPN,” the first national TV series on mountain biking.

He has now synthesized his experience into a unique mentor-coach format designed to help any company create stellar national PR campaigns conducted by their in-house staff.